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Disappointment on Special Sale of Reformation Study Bible

Friday, November 02, 2007

Many of you surely heard of the "special" sale that Ligonier Ministries was holding on October 31 for their Reformation Study Bible. In honor of Martin Luther's posting of the 95 Theses on October 31, 1517, Ligonier was selling the Reformation Study Bible for $15.17 on October 31. The concept was cute, but the promotion ended up being a "dud."

The advertisement had said "Quantaties not limited" which would imply that they had a pretty decent supply of these Bibles on hand. However, when I tried to order mid-morning, they were already out.

Someone over there needs to re-think the way they promote things. If you don't have the stock on hand - or you are not willing to make good on the offer with rainchecks of some kind that, don't advertise the product. At least when you go to buy a laptop at Wal-Mart on Black Friday, you know that quantities are limited and there is a good chance you will not get one unless you are there the night before.

I have never tried to do business directly with Ligionier before that I can remember (though I do have some materials from R. C. Sproul), but I can tell you that this kind of leaves a bad taste in my mouth.

Just my thoughts,